Music Shows Beginner Guide

• They are weekly shows where K-Pop artists can promote and earn awards.

• They are a sign of hard work and fan support.

• Winners receive a trophy.

• Winners have articles written about them by K-Pop journalists.

• Wins get the attention of variety show producers.

• It is often the goal of many new artists.

• The Show

  • The Show has an attendance requirement, meaning that only artists that physically appear (or are scheduled to appear) on the episode can be nominated to win. Many groups from large companies do not attend The Show, giving us a higher chance of a win.

  • The Show utilizes global Apple Music streaming data, meaning international fans can contribute to the digitals score easily.

  • The Show's Digitals tracking runs Friday 4pm to Friday 3:59pm KST, making it convenient for artists that release music on Fridays, like ARTMS.

• Show Champion

  • Show Champion has the lowest Digitals weightage of 35%, making it ideal for LOONA artists, who tend to struggle in this category.

  • Show Champion has a highly predictable Broadcast scoring system, with attending Show Champion and having an interview segment guaranteeing a full 2,000 points.

  • Show Champion does not have a Live Vote, meaning global fans do not have to stay up late/wake up early in order to participate in voting.

Relative Score Method

This method calculates scores based on how they compare to the highest performer in a category that week.

Example:

Three total groups are promoting and got this amount of streams during the tracking week:

1. C Team - 1,583,290 streams

2. A Team - 893,108 streams

3. B Team - 552,019 streams

Since C Team has the highest number of streams this week, they will automatically receive a maximum score of 4,000 digitals points.

To find A team's score, divide their score (893,108) by C Team's score (1,583,290). Then, multiply that value by 4,000. In this case, their score will be 2,256.

Using the same method, B Team's score would be 1,394.

We use this information to strategize in a number of ways.

Firstly, we can predict whether a win is even possible.

• If we know that no major groups will be promoting on The Show that week, we know that there won't be as big of a barrier to winning as other shows.

• By estimating the scores of the other artists in comparison to our score, we can adjust our strategy as needed.

Once we know where we can possibly win, we can make decisions about where we spend our time, money, and effort.

• If we know that a very popular group is promoting that week, and a win is unlikely or impossible, we know that our efforts are best focused on promotional opportunities instead of trying for a music show win.

• If a win is possible on more than one show, we can choose which to focus on based on how easy it is to win.